Sitecore® the global leader in digital experience management software, today announced that it has completed its acquisition of London headquartered Moosend, a SaaS-based marketing automation platform provider. The acquisition of the Greek technology start-up Moosend is a significant milestone in Sitecore’s evolution to become a SaaS-based digital experience platform capable of supporting the most sophisticated digital experiences.
The acquisition completion, which is part of Sitecore’s ambitious ongoing $1.2 billion growth plan, will complement Sitecore’s ability to power the personalization requirements of modern enterprises, with the integration of Moosend’s cloud-native, API-first, and modular marketing automation platform. In addition, Moosend’s platform includes complementary e-commerce capabilities that, alongside recent acquisitions of Four51 and Boxever, will offer even more power to seamlessly deliver targeted revenue-enhancing campaigns tied to cart abandonment, product recommendation, and promotions scenarios.
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