Episerver, today announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a proud heritage as a customer-centric digital experience platform (DXP) and Experimentation leader, the new brand reflects the endless innovation potential of digital experiences. It takes a data-driven, digital-first approach to drive forward the company’s mission: to empower people to unlock digital potential – unleashing them to create and optimize excellent experiences that result in outsized outcomes.
“Digital experience is a journey without a finish line,” said Alex Atzberger, CEO of Optimizely. “Ultimately, our customers want to innovate and use data to confidentially create and optimize every customer experience based on actual outcomes. The Optimizely brand very much galvanizes this vision and uniquely positions us to define the future of DXP market.”