14 Focus Points - B2B eCommerce
Site Performance/Stability (Focus Pt.1)
Monday, May 22, 2023
Layer One - Director of Sales Solutions - David Schmidt
In today's digital age, businesses are relying heavily on eCommerce to drive their revenue growth. With the increasing competition in the B2B eCommerce industry, it is essential to have a website that is stable and performs well. Site stability and performance are critical factors that determine the success of any B2B eCommerce website.
Site stability refers to the ability of your website to remain operational and accessible to users at all times. A stable site ensures that your customers don't face any technical issues while browsing or making purchases. Site downtime can be a significant setback for any business, as it can lead to lost sales, decreased customer satisfaction, and damage to your brand reputation.
In B2B eCommerce, where sales cycles are longer, and the purchasing decision involves multiple stakeholders, site stability becomes even more crucial. A stable website ensures that your customers can access the information they need when they need it, facilitating the decision-making process. Moreover, a stable site enhances the credibility of your business, which is essential in building trust with your customers.
The performance of your website is equally important as site stability. Performance refers to the speed with which your website loads, processes transactions, and delivers content to your customers. A slow website can lead to frustration among your customers, resulting in abandoned carts and lost sales. In fact, according to a study by Google, 53% of mobile users abandon a website that takes more than three seconds to load.
In B2B eCommerce, where the purchasing process involves multiple steps and the volume of transactions is higher, performance becomes a critical factor. A slow website can significantly impact the efficiency of your business, leading to decreased productivity, increased costs, and lost opportunities.
In addition, website performance is also a critical factor in search engine optimization (SEO). Google considers website speed as one of the ranking factors, which means a slow website can hurt your SEO efforts, leading to decreased visibility and traffic.
In conclusion, site stability and performance are critical factors that determine the success of any B2B eCommerce website. A stable and fast website enhances the credibility of your business, builds trust with your customers, and improves the efficiency of your operations. Investing in site stability and performance is not only crucial for customer satisfaction, but it also has a direct impact on your bottom line. So, make sure your website is stable, fast, and optimized for success.
Layer One has helped stabilize and increase the performance of many B2B eCommerce sites.
Site Performance and Stability is the first of Layer One's
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