14 Focus Points

B2B buyers rely on search to find products fast. Learn why weak search experiences cost sales, how top distributors are improving, and what steps to take to strengthen your site’s performance.

Search intent explains what a buyer really means when they type in your search bar. See how browse, implicit, and explicit intent reduce bounces and increase conversions in B2B eCommerce.

Learn how Layer One helps clients enhance product data quality, from taxonomy and brand pages to ERP integration, improving eCommerce performance and customer experience.

Getting wholesale customers to order online takes more than a great platform. Learn seven proven strategies to increase eCommerce adoption and boost digital order volume.

Smart growth in B2B eCommerce requires tracking the right KPIs. Learn the nine most impactful metrics, from CLV to search effectiveness, that uncover what’s working and what’s not.

A high-performing B2B eCommerce site requires more than design. Explore how navigation, search, personalization, and responsive design create the UX modern buyers expect.

Poor site search costs B2B companies sales. Learn seven actionable ways to improve findability, optimize product data, and build a smarter search that drives revenue and customer trust.

Product data quality determines how easily customers find, understand, and buy from you. Learn how to improve accuracy, completeness, and findability to boost B2B eCommerce performance.

Iterative thinking helps B2B organizations refine digital strategies through rapid feedback and improvement. Learn how applying the PDCA cycle strengthens eCommerce, marketing, and customer experience.

Site stability and performance are business-critical for B2B eCommerce. Learn how reliability and speed affect SEO, conversions, and customer trust, and how to optimize them for success.