14 Focus Points

Everyone knows site search for an online store should work “well,” but how strongly does it impact revenue?

Subtleties in eCommerce product searches can indicate a variety of meaning and desired results.

Read about some of the tactics Layer One implements to help our clients achieve product data success.

Your B2B site is live—now what? Learn how to move wholesale clients from phone calls to online orders with onboarding, incentives, brilliant UX, and more.

From search performance to sales velocity, these 9 KPIs help B2B eCommerce teams identify what’s working and what’s holding them back.

Is your B2B eCommerce site built for real buyers? Learn six high-impact UX strategies to streamline navigation, improve ordering, and drive repeat business.

More than half of B2B buyers prefer search to navigation. Ensure you're making products easy to find and buy.

It's no secret that having quality product data drives sales. The priorities are accuracy, completeness, and consistency, but are you leveraging all dimensions of the data? Layer One takes a holistic look at product data quality with actionable optimization strategies.

A stepped approach to testing and refining through a feedback cycle is key to digital success.

If your site doesn't operate well customers won't use it and Google will bury it. Regardless of any other features and improvements, a site should first perform and be stable.