Building Agentic Product Discovery with SitecoreAI
SitecoreAI is far more interesting as an orchestration layer than a content generation feature. This article explores how adaptive product discovery can coordinate search, customer context, structured product data, and retrieval confidence in real time using Sitecore Search, CDP, XM Cloud, and AI-driven workflows. From hybrid retrieval pipelines to adaptive clarification and observability, the next generation of B2B commerce experiences will behave less like static catalogs and more like intelligent decision systems.