How a “Relationships at the Counter” Company Saw a 7.5x Increase in Self-Serve
In the world of wholesale distribution, George T. Sanders (GTS) has been a name synonymous with trust and personal service. As a family-owned business that has grown to 17 locations across Colorado and Wyoming, GTS built their success by maintaining strong relationships at the counter with contractors specializing in plumbing, HVAC, and electrical products. However, as customer expectations expanded into digital solutions, GTS recognized the need to evolve.