PIM Activation Program

What it does

Many manufacturers invest in PIM before they're ready to use it effectively. This often leads to unclear ownership, inconsistent data structures, and uneven adoption. As a result, progress toward better channel readiness, self-service, and internal efficiency slows down.

The PIM Activation Program helps manufacturers close that gap. We work through the practical issues that often stall value after platform selection or implementation, including product data structure, governance, workflows, and business adoption. The goal is to help teams get the PIM working the way the business actually needs it to work.

What you get

• Assess current PIM usage, structure, and operational readiness
• Identify gaps in data model, attribute design, and taxonomy alignment
• Clarify roles, ownership, and governance responsibilities
• Evaluate workflows for data creation, maintenance, enrichment, and publishing
• Identify blockers to adoption across product, marketing, ecommerce, and channel teams
• Prioritize actions that improve channel readiness and business value