Sitecore®, the global leader in digital experience management software, today announced that it has entered into definitive agreements to acquire Boxever Ltd., a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation and Four51, Inc., a company delivering modern B2B and B2C experiences for enterprise brands. These acquisitions arrive following Sitecore’s unveiling of a $1.2 billion investment plan to fund aggressive growth plans and product innovation earlier this year.
The pandemic has highlighted the need for a flexible and modern Digital Experience Platform (DXP) to provide organizations with the agility and intelligence to keep pace with changing demands. Integrating Boxever’s and Four51’s innovative technologies with Sitecore's digital marketing solutions will disrupt the industry by offering the first modern, integrated content-to-commerce, SaaS-based DXP. This solution will enable businesses to deliver real-time, personalized digital experiences across every aspect of the buying cycle, increasing customer value and loyalty.