Orders Shouldn't Fail

When that moment forces a harder look at reliability.

Something happened that shouldn’t have.
Maybe it was intermittent. Maybe it happened once, or maybe it’s happened before.
What matters is that it crossed a line.
Sometimes customers see it first. Sometimes you only realize later how many orders never made it through.
Either way, you’re no longer comfortable assuming this was random or contained.

How frustrating is it when:

Customers can’t place orders, or the checkout fails unexpectedly
Orders appear to submit, but never make it into ERP for fulfillment
The failure is intermittent; it works, then it breaks again
You only find out after a customer complains
You have no clear way to see how often it’s happening
You’re left wondering if this is bad luck or a deeper reliability issue

What matters isn’t just the failed orders. It’s what was revealed about how reliably orders are really handled.

A short conversation can help you determine whether this was an isolated issue or a sign that orders are being handled in a more fragile way than they should be.
(Share your contact info and we’ll walk through it with you.)

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How we help

We work with manufacturers and distributors where eCommerce is business-critical, complex, and tightly connected to ERP, data, and downstream operations. Engagements often begin after a failed order introduces doubt about whether the current setup is as reliable as it needs to be.

When orders fail, the root cause is not always obvious, and the symptom is rarely the whole story. A short conversation is often enough to determine whether the failure was contained or whether it points to a more fragile way of handling transactions across systems. That perspective helps teams decide whether their current approach is sound, or whether it’s worth exploring a more reliable way of operating before the next failure forces the question again.

Trusted by manufacturers and distributors working with complex eCommerce and experience platforms.

More about Layer One

Layer One works with B2B manufacturers and distributors where eCommerce is business-critical and tightly integrated with ERP systems, product data, pricing, and downstream operations. Our clients typically operate complex eCommerce environments built on platforms like Optimizely, Sitecore, Unilog, nopCommerce, Shopify, and other enterprise and mid-market technologies.

We’re often brought in after an eCommerce order failure or transaction breakdown exposes uncertainty about how the system is being supported or maintained. In these situations, teams are less focused on quick fixes and more concerned with understanding why the issue happened, whether it could have been prevented, and how to operate eCommerce more reliably going forward.

Our work spans eCommerce platform architecture, integrations, search and product discovery, data quality, performance, and ongoing optimization. Engagements are long-term and iterative, with an emphasis on building stability, clarity, and confidence across both technology and process.

Layer One partners with internal eCommerce, IT, and digital teams to help manufacturers and distributors reduce operational risk, improve reliability, and ensure their eCommerce platforms can support the business as it grows and evolves.