Sitecore Unveils SitecoreAI, Ushering in the AI-First Era of Digital Experience

London/New York - Sitecore, a global leader in digital experience software, today announced the launch of SitecoreAI, a next-generation digital experience platform designed to put artificial intelligence at the center of how brands engage and convert customers online.

Built on the foundation of the company’s XM Cloud, SitecoreAI combines content management, customer data, and personalization in a single composable SaaS platform aimed at helping marketers move faster and more intelligently. At the heart of the platform is Agentic Studio, a collaborative workspace where teams and AI work together to plan, create, and optimize digital experiences with minimal coding required.

The platform debuts with more than 20 ready-made AI-powered agents that automate complex tasks, from campaign planning to content migration and testing. Offering organizations the ability to design custom agents and workflows tailored to their business needs. By orchestrating multi-step personalized campaigns, SitecoreAI empowers teams to deliver highly relevant experiences across websites, apps, social channels, and more.

Early adopters such as Berkeley Homes and AFL report using SitecoreAI to generate contextually targeted content and accelerate digital consolidation projects, respectively, showcasing real-world benefits in efficiency and engagement.

Eric Stine, CEO of Sitecore, emphasized that the shift from traditional search to AI-driven discovery marks a fundamental change in digital experience strategy. Running on Microsoft Azure, SitecoreAI offers seamless continuity for existing XM Cloud customers — requiring no migration while giving instant access to new AI capabilities built for the modern marketer.

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