PRESS RELEASE: Commergenix Rebrand

FOR IMMEDIATE RELEASE

Layer One Rebrands Product Workbench to Commergenix: A New Era of Operational Confidence for Distributors

Milwaukee, WI – June 27, 2025 – Layer One, a consultative solutions partner specializing in digital strategy and eCommerce optimization for distributors and manufacturers, proudly announces the rebranding of its Product Workbench to Commergenix.

This name change marks a pivotal step in the evolution of the toolset, built to equip B2B organizations with deeper visibility, greater control, and actionable insights into their eCommerce performance. Alongside the rebrand, Product Data Aggregator, one of the most popular modules, will now be known as Product Commander, which reflects its role in enabling structured, scalable, and high-quality product content from multiple sources across channels.

Commergenix now includes the following core modules:

• Product Commander: Centralizes and enhances product content across disparate sources. Users can map, transform, and enrich data by field and by product, ensuring accuracy before deployment to PIM or eCommerce platforms. No more spreadsheets! With built-in validation and formatting rules, teams can move faster and avoid costly downstream errors.

   

• Log Sentinel: Monitors all digital commerce systems for errors and anomalies, hourly and all in one place. Whether it’s a failed product sync, broken integration, or data transfer gap from an ERP, Log Sentinel surfaces issues before customers notice. Easily searchable, filterable logs and proactive notifications help digital teams stay ahead of site stability risks.

   

• Search Fitness: Delivers in-depth eCommerce site search intelligence by analyzing keyword performance, user behavior, and search intent. It uncovers underperforming queries, missed opportunities, and confusing result sets, arming merchandisers and marketers with the insights to improve conversion and user experience through search.

   

• Channel IQ: Offers visibility into online sales performance across products, customers, and categories for each channel. Teams can track engagement trends, identify which items are driving revenue, and better understand customer behavior to inform digital merchandising and strategic decisions.

   

• Data Sherpa: Beyond the limited platform allowed jobs, teams are enabled to automate and validate operational data tasks such as batch uploads, content transfers, and site health checks. Jobs can be triggered on-demand or scheduled, complete with success/fail logs and alerts to ensure reliability and reduce manual effort.

   

“This isn’t just a name change, it’s a signal of where we’re going,” said Chad Albrecht, CEO of Layer One. “Commergenix reflects our commitment to solving tough operational problems with flexible, user-friendly tools built for the complexity of wholesale distribution. It’s a brand that conveys both the intelligence and utility our clients expect from us.”

To learn more about Commergenix and how it can transform your digital operations, visit layeronemedia.com/commergenix.

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About Layer One

Layer One is a consultative solutions partner focused on digital outcomes for B2B distributors and manufacturers. With over two decades of experience, we bring unmatched expertise in eCommerce to help clients solve complex challenges and grow through digital. From performance-driven engagements to tools like Commergenix and the Search Fitness Program, Layer One delivers results.