Marketing

Pardot’s Engagement Studio gives B2B marketers a visual, flexible way to design nurture campaigns. For manufacturers and distributors, it means smarter targeting, clearer reporting, and better alignment with sales.

Batch-and-blast is dead. Learn how manufacturers and distributors can use 1:1 marketing nurture paths to deliver relevant content, personalize engagement, and create sales-ready leads.

Marketing automation works only if your website is ready. This article explains how manufacturers and distributors can optimize forms, integrate with platforms, and implement tracking to fuel campaigns.-->

Marketing automation maturity happens in stages. This article outlines the journey from skepticism to advanced 1:1 innovators, helping manufacturers and distributors see what’s next on their path.

Marketing automation creates momentum, but executives want proof. This article explains directional ROI and account-based ROI so manufacturers and distributors can measure impact with confidence.

A digital marketing roadmap connects platforms, processes, and strategy. Learn how to start simple, avoid perfection paralysis, and create a 2–3 year plan for marketing automation growth.

Strong segmentation is the difference between opt-outs and conversions. This article highlights three practical tips to improve your email marketing automation and keep prospects engaged.