Guides | White Papers

Learn how B2B buyers search and how to improve relevance, product data, and UX. Download Layer One’s free guide to create a smarter, higher-converting site search experience.

Engineers now expect manufacturer websites to provide fast access to deep technical content, intuitive navigation, and tools that support their design and specification work. This guide shares research from nearly 300 engineers and outlines four essential improvements manufacturers can make to attract engineers, strengthen trust, and increase product specification.

While GTM itself loads asynchronously, the tags it manages can still compete with core content during the most performance-sensitive phase of page load. By separating essential tracking from scripts that can wait and triggering those deferred tags with a custom afterload event, teams can reduce browser workload, protect Core Web Vitals, and improve user experience without sacrificing valuable analytics or marketing data.