Guides | White Papers

Learn how B2B buyers search and how to improve relevance, product data, and UX. Download Layer One’s free guide to create a smarter, higher-converting site search experience.

Engineers now expect manufacturer websites to provide fast access to deep technical content, intuitive navigation, and tools that support their design and specification work. This guide shares research from nearly 300 engineers and outlines four essential improvements manufacturers can make to attract engineers, strengthen trust, and increase product specification.