B2B eCommerce

Google AI Shopping—at the heart of AI Mode—isn't just a consumer-facing novelty. For B2B wholesalers, this evolution is a wake-up call. From AI-powered conversational search to real-time deal watching, Google is redefining product discovery with capabilities like query fan-out, agentic checkout, and virtual try-on. In a world where procurement teams expect quick, precise results, wholesalers need to rethink how they feed data into Google’s ecosystem—before AI decides which supplier gets the order.

Search Effectiveness Rate reflects how often your eCommerce site delivers relevant results. For B2B buyers dealing with complex catalogs, a strong search experience is essential. Learn how to track and improve this key performance indicator.

B2B eCommerce platforms rely on Solr and Elasticsearch to power search, but how do they actually work? Learn how indexing and scoring impact what your buyers see and why it matters.

GA4 left many B2B teams frustrated. This article highlights the best analytics alternatives for manufacturers and distributors, from lightweight privacy-first tools to enterprise-grade solutions.

Private equity is transforming HVAC, plumbing, and electrical contractors into data-driven operations. As relationships give way to digital optimization, distributors must adapt to stay relevant.

Many distributors hesitate to start eCommerce transformation until they “feel ready.” The truth? Waiting costs more. Learn why bringing in a consultative partner now is the key to long-term success.

Online sales are growing while traditional distribution lags behind. Layer One CEO Chad Albrecht shares insights on why PHCP distributors face a digital disruption point, and what it takes to compete.

Getting wholesale customers to order online takes more than a great platform. Learn seven proven strategies to increase eCommerce adoption and boost digital order volume.

Distributors succeed when their eCommerce partner acts as a consultative advisor, not just an implementor. Learn how to assess your current partnership and find one that drives measurable growth.

Smart growth in B2B eCommerce requires tracking the right KPIs. Learn the nine most impactful metrics, from CLV to search effectiveness, that uncover what’s working and what’s not.

Manual product data imports waste time and create errors. This guide shows how to auto-sync AD, Syndigo, 1WorldSync, and DDS feeds into PIMs like inriver, with a real client example and config snippets you can adapt.

A fast, reliable Optimizely site is essential for B2B success. Explore five common performance issues, jobs, fragile UI, APIs, databases, and scaling, and how to fix them for better results.

Predictions of a post-COVID slump in online usage didn’t materialize for distributors. Instead, all those folks who got used to buying online when they didn’t have a choice have embraced the channel and – apparently – talked their coworkers into joining the digital customer club.

Attending the Auer Expo was a fantastic experience that provided insights into the latest developments in the HVAC industry. The event brought together a diverse group of engineers, dealers, industry experts, and manufacturers from around the world, creating a vibrant atmosphere for learning and networking.

The B2B buying market has changed radically for almost all professions, and engineers are no exception. Here's what engineers said they wanted in their shopping experience, and what may happen if companies don't adapt.

B2B buying is complex and involves various departments, all while customers want to minimize the time and effort it takes to make purchasing decisions. Learn how to understand your customer on a deeper level using the right data for B2B, B2C, and B2X buyers alike.

Navigating the commerce space is harder today than it has ever been. How do you know where you are compared to your peers? What is a logical next step? How much will it cost? In this webinar your hosts from Layer One and Sitecore will begin to answer these questions for you.

Manufacturers and Distributors are hearing the call from their customers – “lower costs and be easier to do business with!” For most, this means providing a streamlined digital commerce experience from relevant information to fulfillment and post-sales support. So what do I keep hearing from manufacturers as to why B2B digital commerce is so hard?

Since the early 90s, the trend in mid and large size B2B companies has been to consolidate their decentralized procurement groups and streamline their supply chain operations optimizing their buying power, supplier relationships and of course, reduce cost. This optimization typically lends to procurement groups purchasing product and services for multiple ship-to locations.

In the second post, we reviewed digital pre-sales for digitally servicing your customers and the third focused on sales phase. As the fourth and final in a four-part series, we will review the critical post-sales phase for Digitally servicing B2B Customers.

The Sitecore Commerce profile system is one of the remaining legacy Commerce Server sub-systems, and like the other Sitecore Commerce systems is incredibly flexible but somewhat complicated. This post will give you the run down on the what, how and why so you can familiarize yourself with designing or developing against the system.

Is your organization thinking about the new release of Sitecore Commerce announced at the National Retail Federation show earlier this year? It doesn’t matter if you are in the world of B2B or B2C, online commerce platforms are significant in myriad ways to businesses and that is why Sitecore has invested so heavily in the platform. As one of the 19 Global Sitecore Commerce MVP’s, I’d like to take a moment to answer some of the top-level questions that people often have about the platform.

As the third in a four-part series, I want to discuss delivering sales phase capabilities involved with the “Being-Serviced” B2B Customer. In the first post, I introduced the “Being-Serviced” B2B Customer as those that will have matured beyond requiring superior “Self-Service” capabilities to those that will want to “Be-Serviced”. Understanding what this means within your industry, to your Partners and End Customers will be critical.

B2B buyers often make decisions online before sales ever gets involved. This article explores how manufacturers and distributors can deliver digital pre-sales servicing that influences buying decisions. 

Self-service in B2B is now table stakes. The next competitive advantage comes from creating "being serviced" experiences—personalized, value-added interactions that build trust and long-term loyalty.

B2B eCommerce is now a necessity. This article outlines 10 keys manufacturers and distributors should follow to ensure their first eCommerce initiative succeeds.

Personas and profiles help you understand buyers, but scoring models show you who is ready to engage. Here’s how manufacturers and distributors can use all three in marketing automation.

eCommerce is never “done.” This article outlines 10 essential considerations for manufacturers and distributors to keep their B2B eCommerce strategies current and competitive.