B2B eCommerce

GA4 doesn’t work for everyone, especially in complex B2B environments. Discover the best Google Analytics alternatives for manufacturers and distributors in 2025, with tools tailored for SKU tracking, buyer behavior, and real-world outcomes.

Chances are one of the service trucks you have seen drive by has recently changed hands. Private equity investors have purchased nearly 800 HVAC, plumbing, and electrical companies since 2022.

Not feeling ready to bring in an outside company is common. But waiting for internal perfection is a recipe for missed opportunities and prolonged inertia.

Are we seeing a revenue shift away from distributors that don't have an eCommerce offering?

Your B2B site is live—now what? Learn how to move wholesale clients from phone calls to online orders with onboarding, incentives, brilliant UX, and more.

Learn how to evaluate and select the right partner.

From search performance to sales velocity, these 9 KPIs help B2B eCommerce teams identify what’s working and what’s holding them back.

Getting product data from a 3rd party is a great way to provide value to your customers. But how much time and effort are you spending on every import?

Optimizely performance and stability are critical to successful eCommerce. These are the most common reasons for an underperforming or shaky site.

Predictions of a post-COVID slump in online usage didn’t materialize for distributors. Instead, all those folks who got used to buying online when they didn’t have a choice have embraced the channel and – apparently – talked their coworkers into joining the digital customer club.

Attending the Auer Expo was a fantastic experience that provided insights into the latest developments in the HVAC industry. The event brought together a diverse group of engineers, dealers, industry experts, and manufacturers from around the world, creating a vibrant atmosphere for learning and networking.

The B2B buying market has changed radically for almost all professions, and engineers are no exception. Here's what engineers said they wanted in their shopping experience, and what may happen if companies don't adapt.

B2B buying is complex and involves various departments, all while customers want to minimize the time and effort it takes to make purchasing decisions. Learn how to understand your customer on a deeper level using the right data for B2B, B2C, and B2X buyers alike.

Navigating the commerce space is harder today than it has ever been. How do you know where you are compared to your peers? What is a logical next step? How much will it cost? In this webinar your hosts from Layer One and Sitecore will begin to answer these questions for you.

Manufacturers and Distributors are hearing the call from their customers – “lower costs and be easier to do business with!” For most, this means providing a streamlined digital commerce experience from relevant information to fulfillment and post-sales support. So what do I keep hearing from manufacturers as to why B2B digital commerce is so hard?

Since the early 90s, the trend in mid and large size B2B companies has been to consolidate their decentralized procurement groups and streamline their supply chain operations optimizing their buying power, supplier relationships and of course, reduce cost. This optimization typically lends to procurement groups purchasing product and services for multiple ship-to locations.

In the second post, we reviewed digital pre-sales for digitally servicing your customers and the third focused on sales phase. As the fourth and final in a four-part series, we will review the critical post-sales phase for Digitally servicing B2B Customers.

The Sitecore Commerce profile system is one of the remaining legacy Commerce Server sub-systems, and like the other Sitecore Commerce systems is incredibly flexible but somewhat complicated. This post will give you the run down on the what, how and why so you can familiarize yourself with designing or developing against the system.

Is your organization thinking about the new release of Sitecore Commerce announced at the National Retail Federation show earlier this year? It doesn’t matter if you are in the world of B2B or B2C, online commerce platforms are significant in myriad ways to businesses and that is why Sitecore has invested so heavily in the platform. As one of the 19 Global Sitecore Commerce MVP’s, I’d like to take a moment to answer some of the top-level questions that people often have about the platform.

As the third in a four-part series, I want to discuss delivering sales phase capabilities involved with the “Being-Serviced” B2B Customer. In the first post, I introduced the “Being-Serviced” B2B Customer as those that will have matured beyond requiring superior “Self-Service” capabilities to those that will want to “Be-Serviced”. Understanding what this means within your industry, to your Partners and End Customers will be critical.