Wacker Neuson has a strong browse path. Search should keep up.

Dave and Joe,

I spent some time on wackerneuson.com and came away impressed. The site is clean, strong, and does a great job walking buyers through categories, model exploration, and product evaluation. It is clear a lot of thought has gone into helping users work their way through the journey.

From the outside alone, the one area that felt less strong was search. The browse experience gives researchers useful information and a path foward, but search does not provide a comparable experience. That feels like a meaningful opportunity, especially because search improvement is one of the areas where Layer One does some of its best work. Below are two examples that stood out.

Two Observations

Bring product comparison context into search results

Wacker Neuson’s browse experience gives equipment researchers useful model context, including photos, specs, categories, and clear product groupings. Search does not appear to carry that same comparison value forward. A query like “wheel loaders” returns a mixed list of pages and products without the facet filters, visual product cards, equipment specs, or comparison cues that help a buyer narrow the field. Layer One can help improve search result structure, facet logic, product result templates, attribute mapping, and comparison pathways so search feels as useful as browsing when buyers are evaluating equipment families.

Tune search around real equipment search intent

Wacker Neuson buyers may search with very different intent. A broad category search like “wheel loaders” is different from a jobsite-need search like “compact excavator for tight spaces,” and both are different from a specific model search. Layer One’s Search Fitness Program is built around understanding search intent: what the buyer is trying to accomplish, what the search engine returns, and what product data or relevance logic is needed to close the gap.

Smooth like butter

Just like butter is one of the most versatile and important ingredients, carrying flavor, creating texture, and bringing everything together, Layer One improves nearly every part of your digital commerce stack. We help the pieces work better together, smoothing friction across product data, search, integrations, user experience, and channel performance. The result is a stronger foundation, a smoother operation, and better outcomes across the whole experience.

"Butter is perhaps the most important ingredient in the kitchen."

-Martha Stewart's Baking Handbook

The suggestions above come from what we could see as an outside visitor. But in our experience, much of our value in turning B2B platforms into working systems lives beneath the surface, in product data, integrations, internal workflows, and strategic decisions that customers never see directly.

Sometimes our team of domain expert consultants and developers solve those issues through bespoke work. Other times we bring accelerators that can be customized. Here are two I thought might be interesting for Wacker Neuson.

Accelerators for Wacker Neuson

Bad search makes even good products invisible.

Search Fitness Program

The Search Fitness Program combines expert guidance, hands-on configuration, and targeted fixes to improve your site’s search performance. Buyers find what they need faster, and your team gains the clarity to keep search improving over time.

See The Search Fitness Program Here

Better Search in 90 days
Smart Search Bar
Configured synonyms, facet filters, and categories
Daily on-track reporting
Master Search Intent/Guided Selling

Inaccurate and inconsistent product listings erode trust and cut into sales.

Distributor Ranker

Distributor Ranker shows you exactly how your products appear across distributor sites and marketplaces, highlighting gaps in accuracy, completeness, and visibility. It gives your team the insights needed to improve channel performance, strengthen representation, and ensure buyers see the right information every time.

Evaluates product listings across channels
Flags gaps in accuracy and completeness
Surfaces visibility issues affecting conversions
Provides clear, actionable insights
Ensures consistent product representation everywhere

The ideas on this page are only a starting point. Most of our strongest client relationships began with their curiosity about if we could solve one issue. Then once a conversation was started and they recognized our breath of experience and understanding of their digital commerce stack, it quickly went other directions and those ended up being the first things we solved.

So we would like to offer you a complimentary 45-minute working session to get a feel of what working with us is like. We can share ideas on making search as strong as your browse experience, deliver results for search intent, and get search pulling its weight. Or guidance on anything else you're currently tackling (or avoiding). No prep needed, if you don't believe us, you've got nothing to lose (we promise not to hound you after the call)!

Just shoot me an email with a few times that work for you!

Thanks much, Adrian

Layer One aligned disparate information and systems across our environment, including our commerce site. They brought structure to a complex, multi-brand experience and made it usable.

Scott Garrett

Director of Global Digital Customer Engagement, Nidec

P.S.
Here are some articles I chose that I felt would be interesting to y'all at Wacker Neuson.
(And don't forget to email me some times to meet.)

Manufacturers and the Channel Conflict Dilemma

Channel conflict occurs when manufacturers’ DTC sales overlap with distributor or retailer channels. Learn how to manage pricing, partnerships, and regions to minimize risk and maximize opportunity.

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Introducing the Product Truth SLA

Product data drives every transaction in B2B commerce, yet most organizations treat it as content instead of operational infrastructure. A Product Truth SLA establishes measurable standards for accuracy, completeness, and synchronization across ERP, PIM, ecommerce, EDI, and supplier systems. By mapping data flow upstream and enforcing service-level commitments around pricing, availability, lead time, and compliance attributes, manufacturers and distributors can prevent costly errors, protect margins, and build lasting customer trust.

Read the Article...

Normalize to Monetize: How AI Cleans Up Product Data for Manufacturers

Messy, inconsistent product data slows digital growth. This article shows how AI-driven taxonomy normalization helps manufacturers clean, structure, and monetize their data for scalable digital success.

Read the Article...