Optimizely Configured Commerce is a comprehensive e-commerce platform designed to meet the complex needs of B2B businesses. It brings together commerce, channels, and content/data to drive better B2B buyer user experiences and higher sales. Many leading companies use Optimizely Configured Commerce to digitize and engage dealers, franchisers, sales reps, stores, contractors, buyers, and consumers, and it is fully integrated with leading ERPs, CRMs, PIMs, and DXPs.
Optimizely Configured Commerce is particularly well-suited for B2B businesses looking for an enterprise solution with full customization that doesn’t need to be built from scratch. It helps streamline operations, reduce errors, and improve customer satisfaction, ultimately driving business growth.
Unilog CX1 CIMM2 is an all-inclusive eCommerce platform specifically designed to meet the complex needs of B2B businesses. It offers a wide range of features and capabilities that empower businesses to create engaging online shopping experiences for their buyers, streamline their eCommerce operations, and drive business growth.
Unilog CX1 CIMM2 eCommerce is ideal for small to midsize B2B businesses or those looking to begin their eCommerce journey with an affordable and approachable platform. It is a powerful tool for manufacturers, distributors, wholesalers, and retailers looking to establish a strong online presence and drive business growth.
Inriver is a leading Product Information Management (PIM) platform that empowers businesses to manage and optimize their product information effectively throughout its entire lifecycle. It provides a business-friendly user interface that easily allows users to onboard and enrich information and assets, then quickly publish and audit them across each endpoint. PIM serves as a centralized repository for all product-related data, including descriptions, specifications, images, videos, and other relevant information.
Inriver is particularly suited for businesses with extensive product portfolios that require dynamic content management and seamless omnichannel distribution. It supports industries with evolving product data needs, helping them stay agile in competitive markets by ensuring accurate, high-quality information reaches every digital touchpoint.
Akeneo PIM is a Product Information Management (PIM) solution designed to help businesses centralize, manage, enrich, and distribute product information effectively. PIM serves as a centralized repository for all product-related data, including descriptions, specifications, images, videos, and other relevant information.
Akeneo is suitable for businesses of all sizes and across various industries, including retail, manufacturing, distribution, and CPG. It is particularly beneficial for organizations with complex product catalogs and multiple sales channels, as well as a need for efficient product information management and experience orchestration.
Fixing search is not as simple as twisting knobs or dials
Getting search to "work right" isn't just setting a few configurations, plus every company wants a different experience from their search. The best way to maximize revenue and create repeat customers is to approach search wholistically by taking your team through Layer One's 90-day Search Fitness Program.
We compare our process to someone who beginning their fitness journey so they hire a personal trainer. The personal trainer helps them establish goals, create a customized plan, and measure where they’re at and their progress. They educate on nutrition and health concepts and show how to use the machines and the proper form for lifting weights or exercises. They’re even in the gym helping lift that last rep. Plus, they check in and support holding the person accountable.
Layer One’s Search Fitness Program is a 90-day process that combines each of those components to turn site visitors into buyers.
Just like a personal trainer, we take a total approach to maximize a site's search. We teach search theory and drill into Search Intent among other topics. We plan and measure important indicators with tailored tests and reporting. We build out custom behaviors and features to give your site visitors the best experience.
Common Search Fitness Program Results:
- Understanding of actionable search concepts. Knowledge building around how search works and how people use it.
- Awareness of Search Intent behaviors. Providing the correct type of search results depending upon what your customer is trying to do. Not all searches are the same.
- Automated daily search testing. Validate that as changes and improvements are made, prior changes continue to function as expected.
- Step-by-step guidance. Easy to follow steps and guidelines that allow demonstrable improvements in search results.
- Handling synonyms critical to the industry. Searching "Bath" and "tub" are the same, as are "tube" and "pipe".
- Properly processed sizes. 1.5", 1-1/2", and one and a half inches all mean the same thing.
- Facet filter clean up. Proper organization, tiers and placement for filtering products.
- Bost and bury optimized. Show the most relevant and sponsored products at the top, and the less important products further down.
- Personalization configurations. Results based on visitor characteristics. One might be if a brand isn't sold in a region then don't display it in search.
- Dynamic Results. Based on a variety of factors (sales, behaviors, location, etc.) search results can change.
- Improvement tactics. "Did you find what you were looking for?" allows buyers to submit feedback for review to analyze search term results.
Let's talk about how we can customize a program to suit your site's needs and start delivering results.