Harken has more digital momentum to unlock

David and Rich,

Our team spent some time looking through harken.com, it's beautiful and there is a lot of good stuff. The site does a great job showing technical products, helping users explore use cases, and giving buyers real substance to work with. From the outside alone, we noticed a few opportunities to make that experience work even harder, especially in places where stronger search, guided selection, or a more digital buying path could turn product interest into more qualified action. Below are three examples that stood out to us.

Three observable opportunities

 ?? Harken 1

Improve product search for exact-name and buyer-intent queries

Harken has strong product content, and search does return relevant results for some broader product terms like “Performa winch.” However, exact-name and buyer-intent searches appear inconsistent. For example, searching the full product name “20 Self-Tailing Performa™ Winch AL/1 Speed” does not appear to return that product, and a practical query like “winch for offshore racing” returns no product results. Layer One’s Search Fitness Program is built for this kind of product-discovery challenge, using search intent analysis, test harnesses, result snapshots, relevance tuning, catalog indexing review, synonym and typo handling, and product data recommendations to help buyers, dealers, riggers, and support teams find the right products more reliably.

Explore CPQ or project-list workflows from system diagrams

Harken’s system diagrams already organize expert product recommendations around real use cases, which could become a stronger guided-selection experience if that is a direction Harken wants to explore. Layer One can help turn those diagrams into structured project lists, quote-ready assemblies, guided configuration paths, or dealer handoffs while preserving the technical expertise that makes the content valuable.

 ?? Harken 2
 ?? Harken 3

Enable a more digital path for Safety & Rescue

Harken Safety & Rescue appears to be a more assisted, catalog-and-contact-driven experience, which may be intentional for the market. If Harken wants to move that journey further digitally, Layer One can help evaluate the right path, whether that means structured RFQ, guided quote intake, dealer-assisted ecommerce, or a fuller ecommerce experience where it fits the buying model.

 ?? 61M2zeydegl. AC SL1500 2

Smooth like butter

Just like butter is one of the most versatile and important ingredients, carrying flavor, creating texture, and bringing everything together, Layer One improves nearly every part of your digital commerce stack. We help the pieces work better together, smoothing friction across product data, search, integrations, user experience, and channel performance. The result is a stronger foundation, a smoother operation, and better outcomes across the whole experience.

"Butter is perhaps the most important ingredient in the kitchen."
-Martha Stewart's Baking Handbook

The suggestions above come from what we could see as an outside visitor. But in our experience, much of our value in turning B2B platforms into working systems lives beneath the surface, in product data, integrations, internal workflows, and strategic decisions that customers never see directly.

 

Sometimes our team of domain expert consultants and developers solve those issues through bespoke work. Other times we bring accelerators that can be customized. Here are two I thought might be interesting for Harken.

Accelerators for Harken

Unstructured quote requests create ambiguity that slows response and limits scale.

Guided Quoting Tools

Image

Most quoting processes break down before they even start. Buyers submit unstructured requests, sales teams are left to interpret them, and cycles are lost to clarification and rework. The Guided Quoting Tools accelerator replaces that ambiguity with a structured, step-by-step experience aligned to how products are actually specified. By capturing clean, usable inputs upfront, it improves quote quality, reduces back and forth, and allows your team to respond faster and more consistently at scale.

  • Faster quote turnaround
  • Higher quality inbound requests
  • Reduced back and forth between sales and buyers
  • Improved scalability of the quoting process
More

The ideas on this page are only a starting point. Most of our strongest client relationships began with their curiosity about if we could solve one issue. Then once a conversation was started and they recognized our breath of experience and understanding of their digital commerce stack, it quickly went other directions and those ended up being the first things we solved.

 

So we would like to offer you a complimentary 45-minute working session to get a feel of what working with us is like. We'll provide insights on solving issues like fixing search, building a CPQ, or additional eComm capabilities. Or guidance on anything else you're currently tackling (or avoiding). No prep needed, if you don't believe us, you've got nothing to lose (we promise not to hound you after the call)!

 

Just shoot me an email with a few times that work for you!

 

Thanks much, Adrian

Layer One aligned disparate information and systems across our environment, including our commerce site. They brought structure to a complex, multi-brand experience and made it usable.
Scott Garrett
Director of Global Digital Customer Engagement, Nidec
P.S.
Here are some articles I chose that I felt would be interesting to y'all at Harken.
(And don't forget to email me some times to meet.)