Improve product search for exact-name and buyer-intent queries
Harken has strong product content, and search does return relevant results for some broader product terms like “Performa winch.” However, exact-name and buyer-intent searches appear inconsistent. For example, searching the full product name “20 Self-Tailing Performa™ Winch AL/1 Speed” does not appear to return that product, and a practical query like “winch for offshore racing” returns no product results. Layer One’s Search Fitness Program is built for this kind of product-discovery challenge, using search intent analysis, test harnesses, result snapshots, relevance tuning, catalog indexing review, synonym and typo handling, and product data recommendations to help buyers, dealers, riggers, and support teams find the right products more reliably.