Most B2B buyers start at the search bar, and manufacturers need search that helps them get to the right product, content, or technical information faster.
When site and catalog search work together, buyers and engineers can navigate products, PDFs, and site content through one connected experience.
Layer One expertly identified our site's search performance issues, providing us with the knowledge for immediate and ongoing improvement. Their guidance elevated our capability to enhance the quality of search, directly impacting user experience.
Michael SlaboszewskiE-Commerce Manager,
Porter Pipe & Supply
of B2B buyers use site search to find products.
of B2B buyers don't talk to sales reps and instead do their own research.
of B2B sellers lost sales because site search wasn't good enough.
of B2B buyers are more likely to purchase becasue of good search.
"We are the Personal Trainer for your site's search.
You don’t just show up at the gym and hope for results—you get someone who builds a plan, teaches proper form, tracks progress, and pushes you to improve. We guide, coach, and hold your team accountable—so your search gets stronger and delivers real results."
Search: water heater
= POOR RESULTS
Search: water heater
= GREAT RESULTS
