Sitecore Content & Commerce

Ranked as one of the top 40 Plumbing, Heating and PVF Wholesale Distributors in the United States, The Granite Group looked to Layer One to create a world-class content and commerce experience for their clients.
The Granite Group Work Image


The Granite Group approached Layer One to create a more cohesive content and commerce experience for their clients. Recognizing that product information and frictionless buying were key to increasing revenue, The Granite Group was looking for a partner that could help drive this level of improvement. Further, The Granite Group wanted an agile partner that could pivot with their changing market conditions.


Focusing on the customer experience and overall site stability Layer One rebuilt their homegrown marketing site on Sitecore 9.1. Further integration and upgrades were performed on their Insite Commerce storefront to create a more holistic experience. Using the improved platform as a basis for rapid improvement, Layer One implemented numerous site features including Quick Buy, My OrderPad, quote to order conversion and dramatically improved search capabilities. With these improvements spearheaded by Layer One, The Granite Group saw a 30% increase in conversions and a 40% increase in engagement.
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When they came on board, we were able to get a 30% increase in conversions. We also saw a 40% increase in engagement. The feedback we’ve received from users has been great. The team is responsive to customer requests and is constantly delivering improvements.

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—Coburn Flannery, Director of eBusiness - The Granite Group

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