Optimizely, a digital experience platform (DXP) provider, today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. This is the fifth consecutive year that Optimizely has been positioned highest in the Leaders Quadrant based on its completeness of vision and ability to execute.
“Modern marketers are empowered to move faster and collaborate better with the Optimizely solution. By uniquely connecting the ideation and creation of content with the continuous optimization of how it’s delivered, the platform seamlessly merges creativity and science,” said Alex Atzberger, CEO of Optimizely. “Together, we’re enabling marketing teams to accelerate business value. We believe being named a Leader by Gartner in Content Marketing Platforms is validation that our shared mission is being realized in the market.”
Gartner evaluated eight vendors across Critical Capabilities and Optimizely scored the highest of all vendors across all use cases for the fifth consecutive year. Its highest scoring use case (4.56 out of 5) was for complex, distributed content marketing teams due to its strength in content performance analytics. Optimizely also scored 4.55 out of 5 for B2C Narrative Design and 4.52 for B2B Demand Generation.