Global Multi-Brand Sitecore DXP
Nidec Corporation is a Japanese manufacturer of electric motors. Their products are found in hard disk drives, electric appliances, automobiles, and commercial and manufacturing equipment. The company has the largest global market share for the tiny spindle motors that power hard disk drives. Layer One drives their entire marketing technology platform.
Nidec partnered with Layer One to help architect and implement a Sitecore CMS that could handle regular onboarding of new brands. They wanted to create a web platform that had a common look/feel and tools but would still be flexible enough for each business unit to adapt based on their products, go-to-market strategy, and regional approach.
Layer One started by guiding Nidec through a discovery and definition of needs. Once Layer One had a solid understanding of the direction, we collaborated on design and UX and developed the site. The sites were developed and launched by an agreed upon deadline, and Nidec immediately saw a significant increase in web-generated inquiries and visits to their distributor locator. Today, Nidec has more visibility into activity on the sites than in the past, allowing them to make informed decisions quickly.
The sites were developed and launched by our deadline, and we immediately saw a significant increase in web-generated inquiries and visits to our distributor locator. Now, we have more visibility into activity on the sites than we used to, allowing us to make informed decisions quickly.
—Scott Garrett, Director, Global Digital Customer Engagement