Smells like innovative Website design spirit.
Growing brands online today takes sharp thinking and unconventional creative, not to mention a team of experts that eat, sleep and breathe interactive. Consider this site an appetizer before the main course; a few recent demonstrations of our strategic, creative and technical prowess to satisfy your palate as we continue to build our feature site scheduled to launch soon.
Portfolio Highlights
Based on the success of earlier web projects with Layer One Media, this $1B safety label giant asked us to develop a micro site highlighting the unique features of their benchtop printer line. From information architecture and design to custom photography and Flash/AS3 development, Layer One Media created this site with a focus on a rich user experience and the hopes of employees around the world creating satirical safety signs to tape to coworkers workspaces.
Site features include a viral sign builder, a cost justification calculator and a dynamic features comparison matrix. Salesforce.com integration makes lead tracking easy.
Oregon Chai is the nation’s leading Chai tea brand. It’s our job to help keep them there through a website that gives their loyal following a place lay their weary heads and tantalize their taste buds. Through seasonal recipes, eblasts and new product launches, we partner closely with this Seattle based favorite to achieve big things for their brand online.
Site features include a dynamic recipes sections (ever cooked with chai tea?) and integration into the WorldPantry.com ecommerce storefront.
Visit: http://www.oregonchai.com/
After our redevelopment of the Kohler Co. corporate site, we needed a way to tell almost 140 years of Kohler’s rich American history as a pioneer in the plumbing industry. From Kohler’s founding in 1873, to Whistling Straits becoming the host golf course for the 86th PGA Championships in 2004, we tell Kohler’s story through this rich interactive timeline. We even predicted their future to fill out 2010 and beyond. That’s right, we can read palms.
Site features include screen-grab navigation, AfterEffects motion graphics and over 150 milestones and 500 images.
With over 2,000 employees and more than 500 CPAs, Clifton Gunderson is the nation’s 14th largest public accounting firm. A new website and fresh online strategy that focuses on lead generation is just what CG needed. Clifton’s mission is to grow their people and grow their clients. Our mission is to help them, and to some day open an office on the moon. An agency can dream, can’t we?
Site features include a stout careers section with original video and an in-depth resource library with calculators, white papers and industry articles. A custom built content management system (CMS) allows the Clifton marketing team to keep the site updated with all of their events and webinars.
Visit: http://www.cliftoncpa.com/
An award-winning luxury home builder, Westridge Builders tasked Layer One Media with building a new online home for their weekly Westridge Lifestyles television show. This new on-demand show offers site visitors a glimpse into the Westridge difference and key suppliers. Hundreds of original videos on the site make for a rich user experience. Models are open! If you’re looking for a roomate, we’re loud, but we’ll go halvsies on the utilities.
Site features include a customer video player with integration into a CastFire video publishing platform, custom built content management system (CMS) and a rich client extranet with blog, build progress photos and invoicing system.
As the 2008 EPA WaterSense Partner of the Year, Kohler Co. has been recognized for innovative, high performance plumbing products that skimp on water, not design. After a (commence shameless promotion) WebAward winning redesign of the Kohler Water Conservation site in 2008, Layer One Media recently re-launched this site to include new designs and a product catalog of all of the Kohler and Sterling water saving products.
Simultaneously, we also designed and developed http://www.savewateramerica.com where visitors are asked to take a brief quiz to learn about their specific water consumption. For every quiz taken, Kohler Co. will donate $1 in water saving products to Habitat for Humanity. Take the quiz and help make a difference for this outstanding charity today!
Site features include water-saving tips, a water savings calculator and a dynamic US and Canada rebate lookup tool to incentivize the purchase of Kohler’s high-efficiency products.
Visit: http://www.us.kohler.com/savewater and http://www.savewateramerica.com
Ever felt homesick for a place you don’t even live in yet? One visit to TheNorthEnd.com and you will. Strong urban design reinforces this projects goal: to connect the north end of downtown Milwaukee to the fashionable East Side. We believe in sustainable Web design the same way the Mandel Group believes in using sustainable building products in this premier commercial and residential development.
Site features include a live construction cam, hot spots guide to local attractions and animated renderings of the soon-to-be-built structure.
Visit: http://www.thenorthend.com/
When you’re a multi-billion dollar insurance company with millions of homeowner insurance policies all across the country, mitigating risk a is a big deal. MSB can help. While the technology and people behind their suite of offerings are very complex, their website had to be simple. In the world of business to business services, you can’t just show a product or a package, you need to show people, depth of knowledge and a clear understanding of the needs of your prospects. New design, imagery and robust content on this site does just that.
Site features include a new design with strong call to action, dynamic training schedule and booking tool all of which is powered by a custom built content management system.
Visit: http://www.msbinfo.com/
As delicious as the coffee that’s been stewing in the percolator since 7am sounds, sometimes even the best coffee needs a little kick in the, um, behind. Supporting the caffeine cause near and dear to our hearts, DaVinci Gourmet offers 130+ gourmet flavoring syrups available on this custom built ecommerce site. This category leading company comes to Layer One Media for all online marketing efforts including promotions, e-blasts, site content, search engine marketing, list growth and analytics management. Have you tried the Butter Rum Syrup? Seriously, people.
Site features include a custom .NET catalog and shopping cart, a custom built content management system (CMS) and a personal recipe box with user ratings including over 1300+ recipes and growing!
Interactive Services
Our core competencies are focused and deliberate. From strategy and ideation to award-wining creative and actionable audience intelligence, we will wrap your online brand in experience and nose-to-the-grindstone hard work.
At Layer One Media, our team brings with them a powerful, time-tested methodology to projects. This proven approach allows us to gain the meaningful insights necessary to ensure that our ideas, our creative and our execution strikes a chord with your target audience in an accountable and meaningful way.
Great interactive doesn’t happen without getting inside - inside the hearts and minds of your customers and the customers you dream about having. We start dreaming about them too and pretty soon it’s not a dream anymore. It’s almost creepy. Almost.
- Interactive Strategy
- Business Goals
- Competitive Landscape
- Audience Insights
- Strategic Planning
- Search Engine Trends
- Ideation
- Launch Planning
- Design + Build
- Usability
- Web Design/Development
- Motion Graphics/Flash/Flex
- Ecommerce/eCRM
- Custom Tools
- Video/Mobile/Animation
- Touchscreen/Kiosk/POP
- Interactive Marketing
- SEO/SEM
- Email Marketing
- Rich Media Ads
- Viral Marketing
- Social Marketing
- Online PR
- Measurements + Insights
- Web Performance and Analytics
- Behavior Tracking
- Conversion Tracking
- ROI Modeling
- Optimization Strategies
About Us
Who are we? We define that by asking, who are you?
For almost a decade, we’ve been what our customers needed, before they knew they needed it. We are an innovative and highly caffeinated creative group driving to change the way the Web works for our clients; by making it work for theirs.
Here, we are consumers, we are daredevils, we are parents, we are metal gods. We are suits, we are T-shirt and jeans. We are break dancers, punk rockers and gamers. Here, it's a no fly zone for traditional marketing. Consumers are smarter and our sights are set on finding ways to create an irresistible brand that inspires them to make the first move and engage with the brand instead of the other way around.
We've been living in Milwaukee's Historic Third Ward for a few years now, stop by and have your mind and brand blown in ways you can't imagine, but can't afford not to.
Key Clients
News
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Layer One Media Launches Microsite for New Kohler Flipside™ Shower Head
May 1, 2009
Layer One Media is proud to announce the launch of www.kohler.com/flipside, a microsite developed for Kohler Company to promote its new Flipside™ handshower. The site went live on May 1, 2009, in time for the product’s debut at the 2009 Kitchen/Bath Industry Show & Conference (K/BIS) in Atlanta ...
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Layer One Media Launches Microsite for New Kohler Flipside™ Shower Head
May 1, 2009
Layer One Media is proud to announce the launch of www.kohler.com/flipside, a microsite developed for Kohler Company to promote its new Flipside™ handshower. The site went live on May 1, 2009, in time for the product’s debut at the 2009 Kitchen/Bath Industry Show & Conference (K/BIS) in Atlanta.
Featuring bright colors, clean design and rich Flash animation, the microsite exudes an air of playful sophistication. At the same time, the site successfully showcases how Flipside™ works, the experience delivered by each of the four spray heads, as well as information on the three available designs.
On the individual spray head pages, with each click, the screen splits into new panels of content and images. This creates a Mondrian-style mosaic that gives users a new visual experience with each visit, all the while effectively imparting information about the Flipside™ handshower.
"Kohler's Flipside™ is such a unique, playful and design-centered product that it inspired our design team to think differently about the online experience," says Creative Director Bill O'Neil. "From the beginning we knew the website had to be unique, yet not too experimental that it became unapproachable. We took inspirations from pop art, cinema and the kinetic personality of Flipside™ itself. The final design became a convergence of interactive art and brand experience. Collectively, these draw you into the fun, let you play, experiment and create something completely your own."
ABOUT LAYER ONE MEDIA
Layer One Media and Kohler Co. have been engaged in a strategic partnership since 2007. Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One Media offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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April 22, 2009
On April 19, 2009, Layer One Media launched a viral microsite, www.ChooseTheCrown.com, for Diamond Nexus Labs, the official 2009 jewelry sponsor of the Miss Universe Organization, and the creators of the Miss Universe crown ...
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April 22, 2009
On April 19, 2009, Layer One Media launched a viral microsite, www.ChooseTheCrown.com, for Diamond Nexus Labs, the official 2009 jewelry sponsor of the Miss Universe Organization, and the creators of the Miss Universe crown.
The Choose the Crown microsite gives visitors the opportunity to cast a vote for the crown that will grace the winner of the Miss Universe competition, held August 23, 2009 at Atlantis Paradise Island, Bahamas. Website visitors can enter the Choose the Crown Sweepstakes for a trip for two to meet the next Miss Universe at a VIP event in New York City. The winner will also be awarded two tickets to a Broadway show and a $5,000 shopping spree with Diamond Nexus Labs.
ChooseTheCrown.com was designed and built entirely by Layer One Media. Visitors are led through the crown selection process with dazzling Flash animation that allows them to view close-ups of each of the three crowns and grab-and-rotate each for different views. After casting their vote, visitors can see where their crown currently places among the others. Other features include a jewelry carousel, a sweepstakes entry form and a “Making of the Crown” video.
“The Layer One Media team is first rate both in terms of the creativity of the final product they produced, and in terms of their creative problem solving skills,” says Taylor Eastbrook, CMO of Diamond Nexus Labs. “We came to them with an idea of what we wanted to accomplish and they brought it to life magnificently. As challenges arose throughout the process, they were always ready with solutions. It was a joy to work with this talented, organized and dedicated group.”
Diamond Nexus Labs is the first eco-friendly jeweler in history to partner with the Miss Universe Organization. The company specializes in high grade, affordable laboratory-created gemstones, which are produced free of any environmental damage or ethical concerns.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One Media offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Marcus Theatres® Selects Layer One Media to Reinvent Website
April 10, 2009
Layer One Media, a Milwaukee-based Internet marketing and Web design and development firm, today announced that Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), has selected the firm to reinvent its website, www.marcustheatres.com ...
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Marcus Theatres® Selects Layer One Media to Reinvent Website
April 10, 2009
Layer One Media, a Milwaukee-based Internet marketing and Web design and development firm, today announced that Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), has selected the firm to reinvent its website, www.marcustheatres.com.
Layer One Media will work closely with Marcus Theatres to design and develop an inviting, robust website that will draw moviegoers, increase brand awareness and enhance usability.
“Our entire team in thrilled to embark on this project for Marcus Theatres” said Ryan Janecek, Layer One’s Director of Business Development. “We are anxious to reinforce the rich Marcus movie-going experience with an engaging and memorable online experience for the millions of customers that visit a Marcus Theatres property each year.”
Marcus Theatres, founded in 1935 in Ripon, Wisconsin, is now the seventh largest theatre circuit in the United States and currently owns or operates 675 screens at 55 locations throughout the Midwest.
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed Websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One offers comprehensive Web solutions, Web application integration, stunning site design and architecture, search engine optimization (SEO), Internet advertising and other innovative online marketing.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One Media offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Layer One Media Launches Viral Website for Kohler Co.
March 1, 2009
In February, Layer One Media launched SaveWaterAmerica.com, a viral website for Kohler Company. The goal of the site, designed and built by Layer One Media using vibrant Flash animation, is to increase awareness in Kohler’s water saving initiatives, to raise money for Habitat for Humanity and to educate visitors about water conservation ...
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Layer One Media Launches Viral Website for Kohler Co.
March 1, 2009
In February, Layer One Media launched SaveWaterAmerica.com, a viral website for Kohler Company. The goal of the site, designed and built by Layer One Media using vibrant Flash animation, is to increase awareness in Kohler’s water saving initiatives, to raise money for Habitat for Humanity and to educate visitors about water conservation.
“Kohler recognizes the looming freshwater shortage facing the United States, and that saving water inside the home represents the best opportunity for a family to make a significant difference on their water consumption,” said John Engberg, manager of global media and Web development at Kohler. “This online campaign is dedicated to educate homeowners, and benefit Habitat for Humanity with donations of Kohler plumbing products.”
A simple, three-question quiz informs visitors of potential water savings if they upgrade to Kohler high efficiency toilets. For every quiz taken, Kohler will donate $1 to Habitat for Humanity, for a total of $1 million dollars in the form of water saving plumbing products. During the first month alone, more than 10,000 visitors have filled out the quiz, resulting in $10,000 in donations. Additionally, upon completion of the quiz, visitors are able to see where their state ranks in donations, find local toilet replacement rebates and share the website with friends.
Kohler Co. is a dedicated partner of the Environmental Protection Agency’s WaterSense program. Kohler’s long-standing commitment to water conservation resulted in the company’s recent receipt of the inaugural WaterSense Partner of the Year award.
In conjunction with the launch of SaveWaterAmerica.com, Layer One Media also re-launched the Kohler Water Conservation website to more closely coincide with the look of SaveWaterAmerica.com. The new Kohler Water Conservation site also includes the addition of detailed product pages, a Brightcove video library and a dynamic rebate look-up map to help visitors become more water conscious.
Kohler Co. is one of America’s oldest and largest privately held companies and a global leader in the manufacture of kitchen and bath products. Read Kohler’s press release about SaveWaterAmerica.com to learn more about their water conservation initiatives.
ABOUT LAYER ONE MEDIA
Layer One Media and Kohler Co. have been engaged in a strategic partnership since 2007. Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One Media offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Layer One Media Launches Interactive Microsite for Brady Worldwide
December 15, 2008
Layer One Media, a Milwaukee-based Internet marketing, Web design and development firm, recently launched www.bradyid.com/signandlabelprinters/, an interactive microsite for Brady Worldwide, Inc. to promote their line of benchtop label and sign printers...
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Layer One Media Launches Interactive Microsite for Brady Worldwide
December 15, 2008
Layer One Media, a Milwaukee-based Internet marketing, Web design and development firm, recently launched www.bradyid.com/signandlabelprinters/, an interactive microsite for Brady Worldwide, Inc. to promote their line of benchtop label and sign printers.
This application uses AS3 Flash technology, eye-catching design and viral marketing techniques to highlight product features and illustrate potential uses of Brady’s benchtop printers.
“This family of printers is capable of doing so much, it’s hard to communicate all the capabilities in traditional printed form,” says Adelyn Zamora, Marketing Communications Manager at Brady. “The completed Flash application has definitely wowed those that have seen it and I am very excited to put it to work.”
One key feature of the application is an ROI calculator to compare the savings of making a sign or label with a Brady printer rather than ordering a custom sign from a print shop.
Another stand-out is a section of the site titled “What’s Your Sign?” This tool allows visitors to build a sign to print or send to a friend. The application includes predesigned content like images, text and headers to choose from, and an option for the user to personalize the sign with his or her own text.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One Media offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Jim Graf Hired as Layer One Media Project Management Director
November 25, 2008
Layer One Media, a Milwaukee-based Web design and development firm, is excited to announce the hire of Jim Graf as Project Management Director...
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Jim Graf Hired as Layer One Media Project Management Director
November 25, 2008
Layer One Media, a Milwaukee-based Web design and development firm, is excited to announce the hire of Jim Graf as Project Management Director
Jim comes to Layer One Media from WhittmanHart, where he served as Project Director for nine years. He brings with him strong leadership experience and years of managing multi-million dollar budgets for clients like Harley-Davidson Motor Company, Kohler Inc, Pierce Manufacturing – a division of Oshkosh Truck and Case Corporation.
With 20 years of project management experience, Jim will head Layer One Media’s project management staff and oversee production on several projects. A background in systems engineering gives Jim unique insight into the technical side of Layer One, allowing him to intuit potential issues with projects and see them successfully to completion.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Kohler Co. Water Conservation Site Wins Prestigious WebAward
September 26, 2008
Designed and built for Kohler Company by Layer One Media, www.Kohler.com/SaveWater has won the Web Marketing Association’s Standard of Excellence WebAward for the Consumer Goods category, scoring especially high marks in the design category...
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Kohler Co. Water Conservation Site Wins Prestigious WebAward
September 26, 2008
Designed and built for Kohler Company by Layer One Media, www.Kohler.com/SaveWater has won the Web Marketing Association’s Standard of Excellence WebAward for the Consumer Goods category, scoring especially high marks in the design category.
The Web Marketing Association’s international WebAward competition is a premier website award program, recognizing outstanding efforts in Web development and online marketing. Past winners in the Consumer Goods category include websites for Van De Kamp’s (www.vandekamps.com), Revlon (www.revlon.com) and PUR Flavor Options (www.purwater.com/pur-flavor-options/).
Launched in March 2008, www.Kohler.com/SaveWater showcases Kohler Company’s continuing effort to promote water conservation, featuring an organic look and flowing animation that allows users to easily navigate the site to find conservation tips, water-saving products and water usage calculators. Look for future enhancements to the site as well as information about local water conservation initiatives and events in the coming months.
“Kohler is a strategic client partner for Layer One with a rich story around their water conservation initiatives. We are excited to tell that story through award-winning work” stated Ryan Janecek, Layer One’s Director of Business Development.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Bill O'Neil Named Layer One Media Creative Director
June 10, 2008
Layer One Media, a Milwaukee-based Web design and development firm, welcomes Bill O’Neil to the staff as Creative Director, bringing with him more than 15 years experience in the field...
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Bill O'Neil Named Layer One Media Creative Director
June 10, 2008
Layer One Media, a Milwaukee-based Web design and development firm, welcomes Bill O’Neil to the staff as Creative Director, bringing with him more than 15 years experience in the field.
During nearly nine years as Group Creative Director with WhittmanHart, Bill has created award-winning designs for clients like GE Healthcare, SC Johnson Consumer Brands, Breadsmith UW Health Hospitals and Clinics and GiftCertificates.com.
“My background as a strategist and creative spans a lot of different industries and Fortune 500 brands, but my sweet spot has been consumer brands, healthcare, or in general brands and businesses that have really interesting stories to tell,” says O’Neil.
Bill looks forward to leading Layer One Media’s creative team, citing the benefits of being a small business combined with high caliber results, “I chose Layer One because I could see that the agency has built a really talented team that is passionate and involved with making their clients successful online. The agency's focus has the right mix of solving business problems and delivering big strategic and creative ideas.”
In addition to helming creative, Bill will also be working with Business Development staff to drive new business. His philosophy: Design should solve problems.
“Design, especially when we talk about the Internet, is about solving business problems in creative ways. Problems in brand awareness, competition, merchandising, conversion, or customer loyalty, can be solved using good (or great) design.”
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Layer One Media Wins Gold Hermes Creative Award
May 6, 2008
Layer One Media, a Milwaukee-based Web design and development firm, recently won a Hermes Creative Award for its work in developing www.CliftonCPA.com. CliftonCPA.com is the Web site of Clifton Gunderson LLP, one of the nation’s largest public accounting firms...
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Layer One Media Wins Gold Hermes Creative Award
May 6, 2008
Layer One Media, a Milwaukee-based Web design and development firm, recently won a Hermes Creative Award for its work in developing www.CliftonCPA.com. CliftonCPA.com is the Web site of Clifton Gunderson LLP, one of the nation’s largest public accounting firms.
The Hermes Creative Awards are administered by the Association of Marketing and Communications Professionals (AMCP). In the award process, each Web site is judged on its own for creative quality and usability, without any additional feedback from clients or companies.
In working with Clifton Gunderson LLP, Layer One Media employed a broad range of innovative Web technologies, including the construction of a .Net database framework that allows for easier data sorting and storing at CliftonCPA.com.
CliftonCPA.com now utilizes an extensive resource library in addition to an enhanced careers section that highlights Clifton Gunderson’s active recruiting efforts with videos, interactive features and animations.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Kohler Company Unveils Save Water America with Designs from Layer One Media
March 25, 2008
Layer One Media, a Milwaukee-based Internet marketing, Web design and development firm, recently helped launch the Kohler Company’s SaveWaterAmerica.com. The new website focuses on Kohler’s continuing efforts to conserve water through technological innovation and high-performance products...
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Kohler Company Unveils Save Water America with Designs from Layer One Media
March 25, 2008
Layer One Media, a Milwaukee-based Internet marketing, Web design and development firm, recently helped launch the Kohler Company’s SaveWaterAmerica.com. The new website focuses on Kohler’s continuing efforts to conserve water through technological innovation and high-performance products.
Kohler Company’s ongoing dedication to water conservation includes a sponsorship of the IMAX-released “Grand Canyon Adventure: River at Risk,” a film highlighting the issues surrounding water conservation and the importance of fresh natural water as a resource in the years ahead.
“Public education is imperative to contain water use, and SaveWaterAmerica.com provides Kohler Co. with a unique platform to reach customers in a fun, interactive medium,” said John Engberg, Manager-Global Media Planning & Web Development, Kohler Co. “This Web site is a key component of a larger, pragmatic strategy for Kohler to cut through the clutter of the myriad ‘green’ marketing tactics in the marketplace.”
“Kohler has a large stake in the availability of clean, safe water. Because water is integral to the very function of our products, and to the experience of those who use our products, Kohler has an implicit responsibility to raise the public awareness about how to use water more efficiently,” added Engberg.
SaveWaterAmerica.com is specially linked to the film Grand Canyon Adventure: River at Risk, providing its audience with ways to conserve water through household fixtures and water usage tips.
“With Save Water America, Kohler was aiming to provide water conservationists with real, practical tools to protect the environment,” said Ryan Janecek, Director of Business Development at Layer One Media. “Along with the Grand Canyon Adventure film, it was important to build a site that shows consumers how they really can make a difference through their daily habits and household products.”
Layer One Media’s Web designers and developers fashioned an organic look for Save Water America, utilizing subtle animation features that allow the site to “come alive” through details like leaves blowing in the wind and falling water droplets.
The animation also flows with the site’s content, allowing users to easily browse through water conservation tips, find relevant water-saving products from Kohler and employ water savings calculators. “Kohler gave us the freedom to explore the cutting edge of Web animation and usability. It’s been an exciting project to work on,” said Janecek.
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Kelly Basten Joins Layer One Media as Associate Account Manager
March 14, 2008
Layer One Media, a Milwaukee-based Internet marketing, Web design and development firm, is pleased to add Kelly Basten to its Account Management team. With over seven years experience as an account executive, Basten brings a strong background in project coordination, communication and Web interaction to Layer One Media...
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Kelly Basten Joins Layer One Media as Associate Account Manager
March 14, 2008
Layer One Media, a Milwaukee-based Internet marketing, Web design and development firm, is pleased to add Kelly Basten to its Account Management team. With over seven years experience as an account executive, Basten brings a strong background in project coordination, communication and Web interaction to Layer One Media.
Kelly spent a large portion of her career at the Milwaukee Repertory Theater as Marketing Manager, where she managed a number of marketing campaigns and advertisement promotions.
“The Rep provided me with some really valuable experience,” said Basten. “I learned how to coordinate everything from photo shoots to media placement, and worked with a lot of people so that advertising projects were completed on-time.”
As an Associate Account Manager at Layer One, Kelly will be directly involved in maintaining projects while ensuring that production always exceeds client expectations.
Basten says she enjoys the challenge of meeting needs at both ends. “Sometimes you have to walk a tight-rope in working with people,” Basten said. “You have to strike a balance of productively using the talent at your disposal while giving your client more than they’d hoped for.”
A graduate of St. Norbert College in De Pere, Wisconsin with a degree in Communication, Basten also enjoys running her own project, KM Designs, which specializes in hand-crafted jewelry design for local boutiques.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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Layer One Media Adds Chris Heidger as Art Director
March 14, 2008
Layer One Media, a Milwaukee Internet Marketing, Web design and development firm, has hired Chris Heidger to join its creative team as Art Director. Heidger brings over ten years of design and creative experience with large accounts and national brands...
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Layer One Media Adds Chris Heidger as Art Director
March 14, 2008
Layer One Media, a Milwaukee Internet Marketing, Web design and development firm, has hired Chris Heidger to join its creative team as Art Director. Heidger brings over ten years of design and creative experience with large accounts and national brands.
Having worked at Spectracom with continually-expanding roles that included Senior Web designer and Art Director, Heidger has been responsible for handling the designs of Fortune 500 company projects. He also oversaw production teams to ensure that the integrity of their designs were consistent with the client’s objectives.
Working with national brands has gained Heidger valuable experience in everything from interactive flash applications to dynamic Web sites. Heidger believes this experience fits in with Layer One Media's goals for each client. "My years of experience working on large accounts for national brands will allow me to contribute to the overall success of a project," said Heidger.
Heidger called his decision to join Layer One Media "rather easy, because Layer One Media has an exceptional concentration of talent and an overriding drive to produce excellent work.” Heidger feels that his creative talents and considerable knowledge are an excellent fit with the company.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
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The Mandel Group's North End Unveils With Help from Layer One Media
March 4, 2008
Layer One Media, a Milwaukee-based Internet marketing, Web design and development firm, announced the launch of a new Web site for The North End at www.thenorthend.com. Located in downtown Milwaukee, The North End is a group of retail spaces, apartment and condominium homes described as a “neighborhood by design”, and is the biggest development of this type in Milwaukee history...
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The Mandel Group's North End Unveils Website With Help from Layer One Media
March 4, 2008
Layer One Media, a Milwaukee-based Internet marketing, Web design and development firm, announced the launch of a new Web site for The North End at www.thenorthend.com. Located in downtown Milwaukee, The North End is a group of retail spaces, apartment and condominium homes described as a “neighborhood by design”, and is the biggest development of this type in Milwaukee history.
The Mandel Group tasked Layer One Media to create a Web site that complemented the modern, stylish atmosphere of The North End community, and to act as an online “sales center” for the project. In addition, the site had to communicate that The North End is offering more than just a place to live, but is also offering a “lifestyle”.
Layer One Media’s designers and developers set out to produce a striking online presence that incorporated strong visuals and interior design photography. In addition, the site was designed to give potential buyers and renters the information they need to take the next steps in the process.
“The number one goal for the North End website was to position them not as another one of the new condo buildings popping up around Milwaukee, but as a complete neighborhood with a built-in lifestyle,” said Brody Buss, president of Layer One Media.
The North End’s new website encourages visitors to stroll around a virtual representation of The North End neighborhood with both animation and photography. “The site strategy aims to sell not only these new condo and apartment spaces but these trendy, convenient lifestyles,” said Buss.
In addition, the website touts The North End as a progressive development, utilizing the newest technologies and the latest in “green” living. As The North End develops, the look and function of website will also evolve, hosting a community website that will become the online hub for The North End announcements, activities and events.
ABOUT LAYER ONE MEDIA
Layer One Media has been a leading force in Internet marketing and Web development since 2000. Located in Milwaukee's Historic Third Ward, Layer One Media has developed websites for hundreds of clients as well as implemented unique Internet marketing techniques to increase traffic, sales and conversions. Layer One offers comprehensive Web solutions, integrating Web applications, stunning site design and architecture, search engine marketing, Internet advertising and other innovative online marketing.
Join us
Want in on the action? We're always looking for talented, ingenious and slightly abnormal folks to be a part of our team.
We hire top talent that is looking to take their game to the next level and raise the bar for the competition. In return, we reward you with long hours, tight deadlines and all the terrible coffee you can handle. Oh, and working with a team of mad scientists and creative brains to develop ground-breaking interactive. Best of all, we'll even pay you for the privilege.
Working at Layer One will give you access to high profile projects and a group of inspiring professionals. Ours is a unique, team oriented environment where we drive each other to continually exceed expectations. If you're looking to grow your career and be part of a Web marketing agency on the "up" path, drop your info in to jobs@layeronemedia.com today and join a company where reveling in the envy of your peers is part of the benefits package.
Business Development
Our clients ask us to think big. We think bigger. We need a Business Developer with a passion for their career, our clients and our client’s customers. You will be a main driver our business as we continue to grow this year and beyond.
We are a growing (doubled our size in 2008) web marketing agency specializing in creative Web solutions for large business to business clients and consumer brands. We're seeking an experienced business development executive to join our team. Do you love the thrill of the hunt? Get an adrenaline rush before a big pitch? Love to develop creative solutions for clients with measurable results to their business?
You will work with a passionate team of innovative professionals to grow Layer One's creative business. You will bring 5+ years of sales and client development experience, from identification through sales cycle to close, with strength in closing (ABC). You must be internally driven with a consistent record of superior sales performance and customer service, including proven success in dealing with major corporate clients at all levels. We seek a resourceful salesperson that will use creative and strategic measures to position and sell Layer One solutions.
Desired:
- Successful track record of new business growth and multi million dollar goal attainment
- Mastery of presentation tools and pitch techniques to large prospects
- Background in business development at an Advertising/Interactive agency
- Expertise in selling premium consulting services
- Successful track record of calling on large, sophisticated web marketing clients
- Desire to work in a fun, collaborative, creative atmosphere!
What’s in it for you?
- Six figure income potential year one with no cap on commission
- Fast-paced, high octane work environment in a creative space
- Chance to work with exciting clients on highly visible web projects
- Full benefits package including 401(k) and profit sharing
Ready to think big? Please submit resumes to: jobs@layeronemedia.com
Senior Project Manager
Layer One Media is looking for a Senior Project Manager to track and lead projects, working with employees and clients on a daily basis to meet deadlines and budgets. The right candidate will know how to push both external clients and internal employees to keep projects moving forward. Experience with marketing initiatives is a must.
A Project Manager is responsible for developing project plans, timelines and estimates with employee support, then driving the projects forward to meet those established parameters. They need to communicate with clients to meet objectives and set expectations, while also understanding how to listen to clients and employees to gain their support and buy-in on a project.
Qualifications
- Bachelor’s Degree
- 5+ years of professional experience in the Web industry, especially agency experience with an emphasis on marketing
- 3-6 years experience in project management with experience on projects ranging from $20,000 to $100,000
- A strong, established project management process, and the flexibility to mold this process to fit ours
- Demonstrated delivery of projects within budget and deadlines, with a strong end-product
- Experience writing project documents such as timelines, proposals and estimates
- Experience rolling out marketing campaigns
- Agency production management experience is a plus
Senior Project Manager Duties
- Developing project estimates and plans
- Participating in the development of proposals and statements of work for marketing based websites and applications
- Successfully managing projects to stay at or below estimated budgets and timelines
- Developing and implementing resource planning and management to improve utilization of staff
- Daily and weekly reporting of project progress and resource utilization
- Assisting in new business pursuits as required
- Assisting account team with the management of client relationships and project scopes
If you are interested in joining our growing team, apply today!
Please submit resumes to: jobs@layeronemedia.com