Marcus Theatres

Website and Mobile Web App

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Overview

Marcus Theatres, the Midwest movie theatre leader and the 8th largest theatre in North America, turned to Layer One to revamp both their website and mobile site with design and usability at the forefront.

Challenge

Marcus Theatres needed a website that wowed users like a summer blockbuster and also put content and usability squarely in the spotlight.

Stagnant and all but abandoned, the Marcus Theatres mobile site was lackluster, dated and off-brand. The site was in need of an overhaul that gave users only the information they need, and in a way that is unmistakably Marcus.

Solution

Layer One crafted a memorable, eye-catching design for MarcusTheatres.com to strengthen brand awareness, and a highly usable layout to promote easy navigation throughout the site. In addition to the outstanding design for the website, we built a robust, intuitive CMS. We also developed an ad system with several handy features to facilitate the sale and placement of internal promotions and third-party ads throughout the site.  And just when you thought the credits had rolled, the MyMarcus feature allows users to register to save their favorite theatre locations and sign up for special offers.

The new Marcus Theatres mobile website makes show times and locations easily available to mobile users. The site takes the vital information that an on-the-go movie viewer needs and presents it quickly and succinctly, focusing only on movies and show times to prevent distraction. Straightforward though it is, the new mobile site offers distinct features to appeal to mobile users: movie listings and show times have better visibility, design elements match the redesigned MarcusTheatres.com for a cohesive brand experience, and enhanced ease of use takes advantage of MovieTickets.com mobile site. To-the-point architecture lets moviegoers browse by theatre or movie and check movie times, and then call the theatre or buy tickets via MovieTickets.com, all with a simple tap of the screen. Date night couldn't be easier.

Services:
Web Development
Design
Mobile Website
Content Managment
Flash & Video
Ecommerce
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