When Cousins Subs, a Milwaukee-based nationwide restaurant franchise, began the process of refreshing their brand, Layer One was chosen to redesign their online presence to match their familiar but newly rejuvenated brand identity.
The goal for this site was to target two key audiences: diners and potential franchisees. Layer One accomplished this by designing clear, highly navigable architecture that quickly guides each group to the information they're looking for, including a store locator, a CMS-controlled menu and an informative franchising section with strong lead generation.
Eye-catching homepage banners call out special offers and promotions, as well as features to highlight their social media savvy, such as a Twitter feed and links to their YouTube, Flickr and Facebook pages. Online ordering and list growth are key integration points. A seamless mobile experience accommodates hungry site visitors on the go with GPS integration to the closest location and a mobile-optimized menu system.
Now the only thing fresher than Cousins Subs' flavorful sandwiches is their new website, layered with robust technology and intuitive architecture, between two slices of sleek design. Better brand. Better website.
- Web Development
- Mobile Website
- Content Managment
- Flash & Video
Layer One Media has provided us with a reliable point of contact along with the ability to create effective designs and consistently deliver on tight turnarounds.Cousins Subs