Search Engine Optimization (SEO)

As search engines continue to modify the criteria that determine rankings, Website owners are becoming more concerned with the impact placement has on their business. They should be. According to a report published by the NPD Group, 92% of online consumers use search engines for shopping online. In their 10th User Survey, The Graphics, Visualization and Usability Center found that 84.4% of respondents linked to Web pages through search engines.

At Layer One Media, search engine optimization is a consideration from the minute we start your project. And, it stays at the forefront of our thinking all the way through. With our technical and copywriting expertise, Layer One Media can ensure you'll receive a quality listing. We can also take your project to the next level with an advanced search engine positioning campaign.

Search Engine Optimization [SEO]

Because of the complexity of search engines and their evolving algorithms, there is no honest way to guarantee rankings. We do however, stand behind our services. Our strategies are successful and we work with each client individually to ensure they receive the results they are looking for. With SEO it’s important to understand that there isn’t one magical solution that can be employed. Success takes time and it comes from the overall effect of numerous, well tested techniques and continual analysis and maintenance. This slow but steady approach ensures stable listings and traffic from search engines, meaning once you get placed, your site will remain solid in the top results.

SEO Copywriting

When it comes to audience impact, the text you place on your Website is just as important as its visual design and functionality. Often times, clients choose to hire a print-savvy editorial consultant or supply the content themselves; lifting it from a brochure. Unfortunately, the language used in the print medium does not translate well into the Web as there are special considerations associated with an interactive environment. The copywriting team at Layer One Media knows how to address these considerations and that means better search engine placement and improved user understanding.