Web Analytics

At Layer One Media, our Search Engine Optimization process is built around continual maintenance of our tactics and client Websites. To do this, we use powerful, precise analytics to help us determine what visitors to a site are doing, how long they are staying and where they are getting stuck. From page views to form abandonment, to the most popular links and top exit pages, we thoroughly analyze site visitors to ensure we have a thorough understanding of user patterns.

With this understanding we can make contextual, architectural and aesthetic changes to clients sites that will increase the visitor conversions as well as business to the Website in general. We’ve tested numerous analytics tools across the industry, looking for accuracy and relevancy of data gathered. The tools that we use allow our clients to see useful information on the visitors and visitor actions on their Website.

Web analytics can benefit any type of site. They can help:

Web Analytics for Ecommerce Sites:

• Target customers with the right message
• Optimize site effectiveness
• Optimize visitor conversions and checkout process
• Improve product placement
• Improve customer retention with segmentation

Web Analytics for Lead Generation Sites:

• Maximize campaign effectiveness
• Optimize Website navigation and online forms
• Maximize content effectiveness
• Increase lead generation using segmentation
• Close the loop between online and offline conversions

Web Analytics for Self Serve/Support Sites:

• Measure the site volume
• Identify top customer issues
• Use Web analytics to deflect call center volume
• Create Sales Opportunities in support center

Web Analytics for Content/Media Websites:

• Manage advertising inventory
• Optimize Website content
• Match inventory to advertiser needs
• Increase subscription rates