Selected Web Design & Development Work
Layer One Media is a place where walls come down and ideas build up. It's a place where creativity, ingenuity and Web evolution are not just encouraged, but required. Come on in and leave your limitations at the door (you can leave your shoes on though). Architecting, designing and building unique Web solutions is our passion and advancing brands online is our motivation. We've made it our mission to assemble a team of the most creative, non-traditional, business-minded thinkers we could dig up.
We've been making the Web work for our clients for almost a decade now and we've got a lot to show for it. Check out some of our pride and joy below - that's right, drink it all in.
Web Design for Cousins Subs
- Client:
- Cousins Subs
- Industry:
- Consumer Brand
- Year:
- 2010
- Scope:
- Strategy, Information Architecture, Design, Development, Content Management, Flash
- Website:
- www.cousinssubs.com
When Cousins Subs, a Milwaukee-based, nationwide restaurant franchise, began the process of refreshing their brand, Layer One was tasked with the job of updating their online presence to match their familiar but newly rejuvenated brand identity.
The new website successfully targets two key audiences: diners and potential franchisees. Clear, highly navigable architecture quickly guides each group to the information their looking for, including a store locator, a CMS-controlled menu and an informative franchising section with strong calls to action. Other assets include eye-catching Flash on the homepage to call out special offers and promotions, as well as features to highlight their social media savvy, such as a Twitter feed and links to their YouTube, Flickr and Facebook pages.
Now the only thing fresher than Cousins Subs flavorful sandwiches is their new website, layered with robust technology and intuitive architecture, and topped with a sleek design. And a dash of oregano. Better brand. Better website.
Flash Widget for M&I Bank
- Client:
- M&I Bank
- Industry:
- Consumer Brand
- Year:
- 2010
- Scope:
- Strategy, Design, Flash, Animation
- Website:
- www.mibank.com
When it came time to refresh their checking account line-up, M&I Bank called on Layer One Media to help them present it to their customers online in the form of an animated, interactive checking guide.
Through a short series of simple questions, the checking guide gathers basic information to instantly match each user with an account they're qualified for that also offers the perks they're most interested in. Skillful Flash work adds vitality to each part of the guide, giving pops of energy to every question, and using path-themed animation to transition smoothly from question to question.
When the five questions have been answered, the guide provides a customized checking recommendation, highlighting the benefits of the account and offering users the opportunity to immediately apply online.
Kohler Save Water America Quiz Site & Water Conservation Website Redesign
- Client:
- Kohler Kitchen & Bath
- Industry:
- Consumer Brand
- Year:
- 2009
- Scope:
- Strategy, Design, Flash, Development, Content Management
- Website:
- www.savewateramerica.com
As the 2008 EPA WaterSense Partner of the Year, Kohler Co. has been recognized for innovative, high performance plumbing products that skimp on water, not design. After a (commence shameless promotion) Webaward winning redesign of the Kohler Water Conservation site in 2008, Layer One Media recently re-launched this site to include new designs and a product catalog of all of the Kohler and Sterling water saving products.
Simultaneously, we also designed and developed www.savewateramerica.com where visitors are asked to take a brief quiz to learn about their specific water consumption. For every quiz taken, Kohler Co. will donate $1 in water saving products to Habitat for Humanity. Take the quiz and help make a difference for this outstanding charity today!
Site features include water-saving tips, a water savings calculator and a dynamic US/Canada rebate lookup tool to incentivize the purchase of Kohler's high-efficiency products.
Homepage Flash for Sub-Zero Refrigeration
- Client:
- Sub-Zero
- Industry:
- Consumer Brand
- Year:
- 2009
- Scope:
- Strategy, Design, Flash, Information Architecture, Storytelling, Animation
- Website:
- www.subzero.com
When it comes to refrigerators, Sub-Zero is known as the ultimate in quality and luxury. When it comes to websites, Layer One Media is committed to telling our clients' stories with clarity and elegance. We were asked to create an experience that allowed users to explore Sub-Zero's commitments to quality and sustainability, stroll through their company's esteemed history and browse their complete product line, all from above the fold on their homepage. Complex storytelling with a soft touch, the design serves this benchmark brand.
Kohler Flipside Interactive Product Website
- Client:
- Kohler Kitchen & Bath
- Industry:
- Consumer Brand
- Year:
- 2009
- Scope:
- Strategy, Design, Copywriting, Flash, Development, Content Management
- Website:
- www.us.kohler.com
Kohler's newest product for 2009 is the Flipside, an innovative spin on a handheld showerhead with a rotating sprayface that switches personalities with each turn. To help launch this fun and design-driven handshower, we built a bold and colorful stage for text, photography, 3D animation and video that continually rewards the viewer with each click, letting them play in a pop-art collage as stylish and versatile as its subject.
Site features include a fullscreen video player and a novel gallery structure that randomly chooses and composes its content with dynamic interaction.
Choose the Crown Flash Microsite
- Client:
- Diamond Nexus Labs
- Industry:
- Consumer Brand
- Year:
- 2009
- Scope:
- Strategy, Design, Flash, Development, Content Management
- Website:
- www.choosethecrown.com
Diamond Nexus Labs, a leader in lab-created gems and fine jewelry, secured the opportunity to design the 2009 Miss Universe crown. Layer One Media created this Flash microsite allowing audiences to participate in selecting the winning crown design, and by participating, enter for a chance to win a VIP vacation and shopping spree. Along the way audiences can get a view behind the scenes as the crown is designed, and learn more about what makes Diamond Nexus Labs gems unique and socially responsible.
Web Design for Pentair Residential Filtration, LLC
- Client:
- Pentair
- Industry:
- B2B
- Year:
- 2010
- Scope:
- Strategy, Design, Development, Content Management System
- Website:
- www.pentairaquapro.com
The reason that glass of water you're enjoying tastes so fresh might just be because it was filtered through a Pentair water treatment system. A global leader in their industry, Pentair needed to combine legacy sites from acquisitions to unify their online presence and showcase their large breadth and depth of residential water treatment products.
Enter Layer One. Working within a tight timeline, we designed and built a polished, informative website directed at Pentair dealers and other water treatment professionals, to provide them with all of the information they need about Pentair's Fleck, Autotrol, AquaMatic, Structural and PENTEK product lines. In addition to a CMS-driven product section, the new site also features a Partner Center to provide additional support and resources for Pentair dealers.
Dean & DeLuca Ecommerce Website
- Client:
- Dean & DeLuca
- Industry:
- Consumer Brands
- Year:
- 2009
- Scope:
- Information Architecture, Design, Ecommerce Strategy
Dean & DeLuca is a premium purveyor of gourmet food, wine and kitchenware for foodies. With an out of date Web presence Dean & DeLuca selected Layer One Media to help architect and design a stronger one. Up for the challenge, we created an ecommerce experience with stronger product visualization, storytelling around premium products, and enhanced cross-selling. The design also aimed at improved community integration and word-of-mouth referrals, as well as fine-tuning information architecture and conversion points to drive real business value. We also designed a feature to take out their garbage. Okay we didn't go that far, but had that fit into their business goals - we would have. The new ecommerce design was an overwhelming success within Dean & DeLuca management. The design has become a strategic guide to help evolve their website, and their internal development team is actively implementing these changes.
Brady Label Printers Viral Microsite
- Client:
- Brady Corporation
- Industry:
- B2B
- Year:
- 2009
- Scope:
- Strategy, Design, Photography, Copywriting, Flash, Development, Content Management
- Website:
- www.bradyid.com/signandlabelprinters
Based on the success of earlier web projects with Layer One Media, this $1B safety label giant asked us to develop a microsite highlighting the unique features of their benchtop printer line. From information architecture and design to custom photography and Flash/AS3 development, Layer One Media created this site with a focus on a rich user experience and the hopes of employees around the world creating satirical safety signs to tape to coworkers workspaces.
The website features include a viral sign builder, a cost justification calculator and a dynamic features comparison matrix. Salesforce.com integration makes lead tracking easy.
The History of Kohler
- Client:
- Kohler Corporation
- Industry:
- Corporate
- Year:
- 2008
- Scope:
- Design, Flash, Development
- Website:
- www.kohler.com
After our redevelopment of the Kohler Co. corporate site, we needed a way to tell almost 140 years of Kohler's rich American history as a pioneer in the plumbing industry. From Kohler's founding in 1873, to Whistling Straits becoming the host golf course for the 86th PGA Championships in 2004, we tell Kohler's story through this rich interactive timeline. We even predicted their future to fill out 2010 and beyond. That's right, we can read palms.
Site features include screen-grab navigation, AfterEffects motion graphics and over 150 milestones and 500 images.
DaVinci Gourmet Ecommerce Website
- Client:
- Kerry Food & Beverage
- Industry:
- Consumer Brand
- Year:
- 2009
- Scope:
- Design, Development, Ecommerce, Email Campaigns
- Website:
- www.davincigourmet.com
As delicious as the coffee that's been stewing in the percolator since 7am sounds, sometimes even the best coffee needs a little kick in the, um, behind. Supporting the caffeine cause near and dear to our hearts, DaVinci Gourmet offers 130+ gourmet flavoring syrups available on this custom built ecommerce site. This category leading company comes to Layer One Media for all online marketing efforts including promotions, e-blasts, site content, search engine marketing, list growth and analytics management. Have you tried the Butter Rum Syrup? Seriously, people.
Site features include a custom .NET catalog and shopping cart, a custom built content management system (CMS) and a personal recipe box with user ratings including over 1300+ recipes and growing!
Oregon Chai Tea Website Redesign
- Client:
- Kerry Food & Beverage
- Industry:
- Consumer Brand
- Year:
- 2009
- Scope:
- Design, Usability, Development
- Website:
- www.oregonchai.com
Oregon Chai is the nation's leading Chai tea brand. It's our job to help keep them there through a website that gives their loyal following a place to lay their weary heads and tantalize their taste buds. Through seasonal recipes, eblasts and new product launches, we partner closely with this Seattle based favorite to achieve big things for their brand online.
Website features include a dynamic recipes section (ever cooked with chai tea?) and integration into the WorldPantry.com ecommerce storefront.
The North End Condominiums Milwaukee Real Estate Website
- Client:
- Mandel Group
- Industry:
- Architecture, Real Estate
- Year:
- 2007
- Scope:
- Design, Flash, Development, Content Management System
- Website:
- www.thenorthend.com
Ever felt homesick for a place you don't even live in yet? One visit to TheNorthEnd.com and you will. Strong urban design reinforces this projects goal: to connect the north end of downtown Milwaukee to the fashionable East Side. We believe in sustainable Web design the same way the Mandel Group believes in using sustainable building products in this premier commercial and residential development.
Site features include a live construction cam, hot spots guide to local attractions and animated renderings of the soon-to-be-built structure.
Clifton Gunderson Web Development
- Client:
- Clifton Gunderson LLP
- Industry:
- B2B, Accounting
- Year:
- 2007
- Scope:
- Design, Development, Content Management System
- Website:
- www.cliftoncpa.com
Clifton Gunderson is ranked as one of the nation's largest certified public accounting and consulting firms and needed a site extensive enough to fit their reputation and services. Up to the task, Layer One designed a custom content management system that allows them to update every page of the site as well as easily add additional pages and sections. This functionality allows CG to grow their website alongside the business, saving them costs on a constantly changing financial website and keeping them one step ahead of their competitors.
Site features include a custom content management system with multimedia capabilities.
Concordia University of Wisconsin Website Redesign
- Client:
- Concordia University of Wisconsin
- Industry:
- Education
- Year:
- 2009
- Scope:
- Strategy, Design, Usability
- Website:
- www.cuw.edu
Concordia had substantially evolved their university over the years, but their website was firmly stuck several years in the past. When looking for an agency, CUW wanted to be more than simply on par with their peers, they wanted to set themselves apart. Have we mentioned that's our favorite thing to do?
For the university as a whole, we designed a showcase for their strong academic programs, athletic programs, the warm faith-based culture and people and the variety of choices in campus community life. We ensured each audience had a clear path throughout their journey, and sustained their engagement with a stronger brand experience that was relevant to them.
Concordia had an internal technology group they wanted to leverage for the development of the site, so once the website design was complete and unanimously approved by Concordia, we provided knowledge transfer and technology support to hand-off to their team.