Brent Kaufman Added to Milwaukee Office
Published: March 19, 2012
Kaufman will provide strategy and account planning expertise for the company’s expanding client base with a focus on the B2B clients in the Milwaukee and Chicago markets. Kaufman comes from Fullhouse where he worked with B2B clients as Director, Key Accounts in Milwaukee. He has a background in business consulting working with Andersen in the Experiential Design and Internet Marketing practice and over a decade of account strategy planning and program management experience with clients such as Allstate, Briggs & Stratton, The Home Depot, Johnson Controls, Pfizer, Sara Lee, and XM Satellite Radio.
“Layer One Media has a very compelling mission to help our clients grow their businesses. This opportunity is exciting for me because of the way Layer One rapidly brings cutting edge technology, best-in-class design, user experience expertise and development methodology together to help clients improve their offerings and grow the bottom-line.” said Kaufman.
Brent has experience bringing strategies to life with B2B and Consumer programs across industry sectors and media channels. His focus on emerging and digital media over the last decade positions him to help Layer One Media clients develop effective digital strategies. Kaufman also serves on the board of the Business Marketing Association (BMA) Milwaukee as Programs Chair to help identify industry hot-topics and recruit international speakers to address the membership of 200 plus B2B marketing professionals 7 times each program season.
“Brent is a strategic hire for us in many ways. His deep digital expertise in the B2B and B2C spaces coupled with his common-sense approach to business consulting makes him an asset here for our clients. His clients will see tremendous value and an intangible that few others in our space offer – real insight.” said his manager Ryan Janecek.
Founded in 2000, Layer One Media is a digital creative agency with offices in Milwaukee and Chicago. Their accomplished digital team redefines their clients marketing trajectory using proven strategies, user-centered design and innovative technologies to activate and build meaningful connections with consumers and business-to-business audiences for clients such as Kohler, GE Healthcare, Northwestern Mutual, Sargento and Dean & DeLuca. The company applies sophisticated intelligence to align with clients’ goals helping them understand their obstacles, reveal opportunities, connect with new markets and increase their business.
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