Web Solutions Methodology

Layer One Media's methodology focuses on three key factors; generating awareness, creating conversion and retaining visitors. This methodology is at the core of each of our Web solutions and is integrated into each step of planning, design, development and maintenance of those solutions. This combination creates stable, successful solutions in a constantly evolving medium.

Generating Awareness

Layer One Media’s solutions generate awareness in the mind of the consumers through strategic online marketing plans. From Search Engine Optimization to customized email campaigns, we use our marketing solutions to target relevant traffic and funnel them into client’s Websites. These targeted customer pools lead to lower outreach costs and increased business.

All of our solutions are designed around a client’s unique customer base to create a visitor experience that is distinctive and positive.

Creating Web Conversions

The main focus for all of our solutions is conversion, getting customers to interact with a client via their Website. We help clients achieve higher conversion rates by empowering their consumers to take action online. We build intuitive interfaces and tools that facilitate consumer activity, in turn generating sales and increasing business. Our design and development solutions put visitors in a state of mind where products and services transform from business costs into worthwhile investments.

Retaining Customers

Our understanding of offline sales processes allows us to translate sales and marketing strategies into successful Web solutions. We analyze user data and build an intelligent model of customers' patterns. With this information, we help clients see what really motivates their customers and discover ways to better serve them.

These solutions help keep consumers on a closed sales loop. Through marketing campaigns and Web solutions, we present products with value add statements that keep consumers coming back to the Website.