Jennifer Madson

Web Analytics Director

Being listed on Google’s first page of results for “cheese” is not everyone’s top priority, but to a mid-size dairy company it is. Jennifer may as well have coined the term “search engine optimization.” She started the SEO program in 2003 for Layer One Media and has been managing an online marketing team ever since. Her formal education in technical writing, strategic outlook, and attention to detail awards her clients with positive quantitative results. As a published writer for online marketing solutions, she believes that having web presence isn’t enough. Calculated tactics are necessary to increase awareness, traffic and sales.